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SOYYO Chorizo
Brand Identity and CPG PackagingSOYYO: a smarter, cleaner protein for anyone who wants good flavor without the junk.

SOYYO’s identity balances freshness with playfulness, using a clean color palette inspired by natural ingredients and bold, witty typography. Brought to life through Mr. Green, our edamame mascot, and sticker-like graphics, the identity feels nutritious yet fun—designed to resonate with Gen Z while staying chic and minimal.